CHARLES & KEITH DIVES INTO THE METAVERSE WITH VIRTUAL FASHION WEEK DEBUT IN DECENTRALAND AND THE LAUNCH OF CRYPTOCURRENCY PAYMENT MODE

SINGAPORE, March 22, 2022 /PRNewswire/ — CHARLES & KEITH, the go-to label for footwear, purses and gear on the lowering fringe of vogue, is comfortable to be a factor of the first-at any time Metaverse Vogue Week (MVFW) hosted on Decentraland from 24-27 March 2022. The producer has additionally launched cryptocurrency as a fee method on its e-commerce web-site – the to begin with Singapore vogue label to take action.

CHARLES & KEITH DIVES INTO THE METAVERSE WITH VIRTUAL FASHION WEEK DEBUT IN DECENTRALAND AND THE LAUNCH OF CRYPTOCURRENCY PAYMENT MODE

Development followers can go to the MVFW festivities – that are completely freed from demand – in Decentraland as avatars, during which they’ll roam the digital grounds and uncover CHARLES & KEITH’s sales space discovered inside only a luxurious market, which stays confide in basic public within the Metaverse until 14 April. Decked out within the model’s Spring floral print, the eye-catching sales space will present the icons of the interval: the candy-colored Koa shoulder bag, and playful tie-up Alex sandals. Avatars can take a look at the pop-up to take a look at the Spring 2022 advertising marketing campaign video clip and check out on digital wearables akin to a precise bodily retail retailer working expertise. Firm even have the selection to click on on by way of to CHARLESKEITH.COM to order bodily items of what their avatars are sporting.

To kick off MVFW, CHARLES & KEITH will welcome the primary 1000 avatars to cease by the sales space with complimentary Koa bag and Alex sandals wearables. Once more within the genuine globe, 20 unique micro Koa luggage are additionally up for grabs. Guests solely have to only take a screenshot of their avatar on the CHARLES & KEITH sales space and article it on Instagram or Twitter to face a chance to accumulate the constrained-version accent.

Within the vein of embracing this new digital period, CHARLES & KEITH can be delighted to be the very first Singaporean pattern model identify to provide cryptocurrency as a transaction mode on its e-commerce platform. This new supplier caters to CHARLESKEITH.COM buyers that personal cryptocurrency and are searching for supplemental channels precisely the place they’ll purchase items and firms working with their investments. Prospects with current wallets merely should scan a QR code at checkout to make fee with their cryptocurrency.

The producer has partnered with TripleA (www.triple-a.io), a crypto funds platform licensed by the Financial Authority of Singapore and registered with FinCEN, to research using crypto as an on a regular basis fee system. Acknowledged cash comprise widespread digital currencies Bitcoin, Ethereum and Tether USDT.

This initiative marks the model’s initially foray into digital currencies and might be rolled out in Singapore, United States, Australia, Canada, Malaysia, British isles and the EU all via the preliminary begin part in H1 2022.

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