Kors Teco

The General Aces

CHARLES & KEITH DIVES INTO THE METAVERSE WITH VIRTUAL FASHION WEEK DEBUT IN DECENTRALAND AND THE LAUNCH OF CRYPTOCURRENCY PAYMENT MODE

CHARLES & KEITH DIVES INTO THE METAVERSE WITH VIRTUAL FASHION WEEK DEBUT IN DECENTRALAND AND THE LAUNCH OF CRYPTOCURRENCY PAYMENT MODE

SINGAPORE, March 22, 2022 /PRNewswire/ — CHARLES & KEITH, the go-to label for footwear, handbags and equipment on the reducing edge of fashion, is happy to be a element of the first-at any time Metaverse Vogue Week (MVFW) hosted on Decentraland from 24-27 March 2022. The manufacturer has also launched cryptocurrency as a payment manner on its e-commerce web-site – the to start with Singapore fashion label to do so.

Trend fans can go to the MVFW festivities – which are totally free of demand – in Decentraland as avatars, in which they can roam the digital grounds and discover CHARLES & KEITH’s booth found within just a luxurious market, which stays open up to general public in the Metaverse till 14 April. Decked out in the brand’s Spring floral print, the eye-catching booth will show the icons of the period: the candy-colored Koa shoulder bag, and playful tie-up Alex sandals. Avatars can check out the pop-up to look at the Spring 2022 marketing campaign video clip and try out on digital wearables akin to a actual physical retail store working experience. Company also have the choice to click on via to CHARLESKEITH.COM to order physical goods of what their avatars are wearing.

To kick off MVFW, CHARLES & KEITH will welcome the first 1000 avatars to stop by the booth with complimentary Koa bag and Alex sandals wearables. Again in the authentic globe, 20 exclusive micro Koa bags are also up for grabs. Visitors only have to just take a screenshot of their avatar at the CHARLES & KEITH booth and article it on Instagram or Twitter to stand a opportunity to acquire the constrained-version accent.

In the vein of embracing this new electronic era, CHARLES & KEITH is also delighted to be the very first Singaporean trend brand name to give cryptocurrency as a transaction mode on its e-commerce platform. This new provider caters to CHARLESKEITH.COM shoppers that own cryptocurrency and are in search of supplemental channels exactly where they can buy goods and companies working with their investments. Prospects with existing wallets merely have to scan a QR code at checkout to make payment with their cryptocurrency.

The manufacturer has partnered with TripleA (www.triple-a.io), a crypto payments platform certified by the Monetary Authority of Singapore and registered with FinCEN, to investigate employing crypto as an everyday payment system. Acknowledged coins contain popular digital currencies Bitcoin, Ethereum and Tether USDT.

This initiative marks the brand’s initially foray into digital currencies and will be rolled out in Singapore, United States, Australia, Canada, Malaysia, British isles and the EU all through the initial start section in H1 2022.

Resource CHARLES & KEITH