Is Hugo Comte the Fashion Creative of the Future?

Come June, Hugo Comte will push the start button on Nikita World, a digital realm he has been setting up with a British metaverse company. Inside, admirers will obtain a Gran Turismo-like CGI surroundings where they can roam close to Comte’s hyperreal illustrations or photos and discuss to each other as if on a Zoom get in touch with. They’ll also be ready to make $Nikita cash, Nikita World’s individual electronic tokens, and invest them on talks, masterclasses and, afterwards, NFTs and digital apparel.

Nikita World could sound like the brainchild of a blockchain bro, not a fashion photographer. But engagement with electronic property is at an inflection place, in accordance to BoF Insights’ Electronic Trend and Avatars report. And nevertheless the the latest Metaverse Style Week may possibly have flopped, sector leaders like Gucci and Balenciaga are betting on the room, and trend creatives like Comte see option.

Hugo Comte’s virtual Nikita World launches in June. Courtesy.

The 26-12 months-old French photographer, who sporting activities a shaved head and wears wraparound sunglasses at night, has currently shot handles for Italian Vogue, strategies for Burberry and the deal with of Dua Lipa’s Long run Nostalgia album. But in the guarantee of the metaverse (a nonetheless unrealised parallel fact composed of digital worlds) and the increase of internet3 (the 3rd iteration of the online developed on blockchain technological innovation), he sees methods to much better management how his get the job done is distributed and monetised.

For yrs, style photographers had been nearly wholly dependent on publications for distribution. Social media altered that, allowing them to publish their very own written content and create their individual audiences. But monetising those audiences was another issue.

Currently most vogue impression-makers however depend on models and journals for revenue. And while platforms like Substack and Patreon already make it possible for material creators to monetise their perform far more instantly than YouTube or Instagram, website3 guarantees creatives like Comte new approaches to deepen interactions with followers.

Comte notably likes that, with $Nikita coin, he has been able to generate a new type of currency that supporters can make as a result of engagement with his articles. “I’m now gratifying men and women mainly because they consider in me, not just since they devote their income,” he claims.

“In applying social tokens, NFTs and website3 in typical, artists like Hugo Comte are moving absent from an viewers model to a local community-pushed product,” explained Hugo Renaudin, the founder of P00ls, an “exchange for creator cryptocurrencies” which powers $Nikita coin.

It is fewer about getting on Instagram or “being on the major phase,” as Renaudin places it. “It’s about accumulating this group of individuals that will have interaction all around their tips and their values and their planet as an artist.”

For Comte, Nikita Planet is also a way to check out a a lot more multidisciplinary exercise, in his situation reconnecting with architecture, a subject he analyzed but hardly ever set to use skillfully. Rather, he picked up a camera to doc how human bodies interact in architectural spaces and found himself with a new job path.

Hugo Comte has shot for top brands and magazines, including Hailey Bieber for American Vogue.

Right after two several years of “making shitty funds but currently being tremendous excited to work,” his saturated, hyperreal photographs struck a chord with the fashion field as the analogue pictures development began to wane in 2018. He received his massive crack that identical yr when Riccardo Tisci hired Comte to shoot the designer’s initially Burberry marketing campaign together with Nick Knight, Danko Steiner, Peter Langer, Colin Dodgson and Letty Schmiterlow.

And even though critics say Comte’s perform also carefully mimics his 1990s references (see the Instagram account @hugocomteinspired), the photographer has been profitable, shooting promoting campaigns for Ferragamo, Prada, Bulgari and Valentino, as properly as journal addresses and editorials with major versions like Naomi Campbell, Kendall Jenner and Gigi and Bella Hadid for Vogue, W, Pop, 032c, Self Services and other folks.

“It was virtually a widespread agreement of the field that was like, ‘Okay, this 12 months, let’s get the job done with him’ or something like that,” he says.

In February, Comte opened his initially artwork exhibition, “Testament,” with stylist and Dazed editor-in-chief Ibrahim Kamara, comprising 15 large-scale pictures exhibited at Galerie Hussenot in Paris.

In February, Hugo Comte opened his first art exhibition, “Testament,” with stylist Ibrahim Kamara.

Now, Comte is pushing beyond images. “For me, I do not consider what issues is the medium of the digital camera and pictures itself,” he states. “It’s a tool, but my true focus on is to produce some thing past what a digital camera by itself can crank out.”

Electronic media isn’t his only draw. Throughout London Fashion Week, he unveiled a line of graphic knits and tees with designer Lois Sanders, dubbed Pricey Nikita, which have been modelled by Jennie from K-Pop feeling Black Pink, Squid Video game star Ho Yeon Jung and it-girl-twin Simi Khadra. In June, he strategies to debut a line of lamps, chairs and daybeds.

During London Fashion Week, Hugo Comte unveiled a line of graphic knits and tees with designer Lois Sanders.

But he sees Nikita Globe as his most transformative venture nevertheless. “I have the possibility of merging my day-to-working day lifestyle into something way additional about innovation and linked to how to use technologies to direct tradition,” says Comte. Irrespective of whether it will do the job is yet another make any difference.

Comte is a lover of Donald Williams Shimoda, the “miracle”-performing pilot and messiah in Richard Bach’s 1977 novel “Illusions.”

“This character displays how uncomplicated it can be to do anything,” he describes. “I just like the idea that even if you may fail, just go for it.”

Digital Fashion & Avatars Decoded